Culturedation: The First Step to Company Culture Transformation

Looking to start your company culture transformation but unsure what is the first step you should take?

Your First Step: Identify The Right Company Culture Needs And Pain Points

It is important you first identify the right company culture needs and pain points to be addressed before implementing any company culture transformation programmes to ensure they are actually relevant to the areas you identified.

Remember to align this with your business goals as well.

When undergoing this step, apply these 3 principles which go hand in hand together as part of the process, using the AIM acronym:

  • Align
  • Inquire
  • Measure


A clear and well-defined alignment of the problem statement, strategy and action plan is vital for your company culture transformation success.

Remember to document and communicate this actively with the relevant stakeholders, reinforcing key messages and avoiding disconnect.


A common mistake organisations make is implementing initiatives based on unvalidated assumptions.

Pulse surveys and engagement sessions are a good way to inquire and gain feedback from your employees and customers, from senior management to grassroots level, identifying critical areas to prioritise for your company culture transformation.


What is success for you?

Define your Objectives & Key Results (OKR) and relevant metrics to be measured for tracking your progress and evaluating success for your company culture transformation programmes.

For example, if you would like to measure how it impacted your employee performance, you can consider these metrics:

  • Employee productivity
  • Employee behavioural rating
  • Employee satisfaction score

What next?

By applying the AIM principles above, you are now better equipped in making your first step to begin identifying the right company culture needs and pain points to be addressed.

Of course, it doesn’t stop here as it will be an ongoing process, with you tweaking the necessaries and adapting to unforeseen circumstances throughout your company culture transformation programmes when you implement them after.

But you need to know what to transform about your company culture first before starting.


Culturedation helps you create your Better Company Culture for Better Sales and Employee Performance.

Feel free to browse our Guides section for more useful company culture resources.

Seeking a customised programme for your sales and employee performance challenges?

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And let's start your journey together.