Your company core values are the shared guiding principles behind the decisions and actions made at your company.

This is essential for your company culture, aligning your people towards desired behaviours and beliefs collectively as part of your company's unique identity.

How can you instill your company core values for your company culture?

Unfortunately, company core values can seem to be just catchy phrases or fancy words on the wall to many employees.

Hence, you need to be intentional in instilling the company core values for them to be meaningfully upheld and practiced.

Here are 3 key principles you can apply in doing so, using the 3 E's:

• Embed
• Engage
• Example

1. Embed

For the company core values to be truly instilled, it needs to be purposefully embedded in your company practices.

For example,

• Hiring candidates that align with your company core values
• Evaluating employees' performances with the company core values as a performance review criteria
• Recognising and rewarding employees that embody the company core values positively

This helps to deeply root your company core values into the heart of your company practices, the way it ought to be.

2. Engage

Don't make the mistake of simply assuming your people understand what your company core values truly mean.

In addition to your employee channels (e.g. handbooks, wall statements, websites etc), make conscious efforts to engage your people on a regular basis with company core values-focused initiatives.

Examples include workshops, trainings and employee focus groups, dedicated to raising and refreshing awareness in creating a clearer shared alignment and commitment to your company core values.

3. Example

It is essential for everyone at your company to be an example for each other in living out the company core values as part of the collective company camaraderie.

Everyone has a part to play, championing this as a living role model of the company core values and making a positive impact together, regardless of seniority and position title.

Support, encourage and inspire one another on this, especially during the 'hard' times where the temptation is to compromise on the standards.

Concluding remarks

Your company core values are a key enabler to connecting your people together in fostering your aspired company culture.

By instilling your company core values effectively, your company will be better prepared to navigate business challenges together cohesively as an organisation.

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Culturedation specialises in Company Culture Advisory and Trainings, helping you align your Company Culture with your Business.

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